Success
Stories
Successful ways in which Pathways to Freedom has been used in
communitiesCommunity Health Center
A community health center used Pathways to Freedom for communicating
quit smoking information to non-English speaking and low-literate patients because
the information was explained in pictures as well as words. Explaining the information
using the illustrations helped smokers remember key information like setting
a quit day and avoiding smoking triggers.
Telephone Quitline
The Quit Today! Project funded by the National Cancer Institute trained telephone
counselors on the 1-800-4-CANCER information phones to use Pathways to Freedom
with African American smokers who called. The counselors marked specific pages
with post-it notes to remind the person trying to quit of information that had
been discussed during the telephone call.
Work Site
A worksite cessation program with a large number of African American employees
used Pathways to Freedom in addition to the more generic smoking cessation
program that had been used in the past. The Pathways to Freedom guide
and the short video were available for workers to take home and use at their
leisure.
Faith Community
Ministers throughout the country have matched pages in Pathways to Freedom
with quotations from the Bible to remind parishioners of the importance
of having a spiritual basis for quitting smoking.
Women's Group
A women's group in California had several members who wanted to quit smoking.
They decided to use Pathways to Freedom as the basis of a game. One member,
who was a volunteer with the American Cancer Society, made up cards with questions
about smoking and African Americans. The answers were in the Pathways
guide. Playing the game helped people trying to quit learn more about the dangers
of tobacco use and the best ways to quit.
Voluntary Health Organization
The American Cancer Society(ACS) used Pathways to Freedom as part of
its outreach efforts to the African American community. To conserve costs and
make sure that its limited supply of Pathways booklets was not wasted,
the National ACS office produced colorful six-panel Pathways brochures
that units could disseminate to family and friends of smokers. Then anyone who
was interested in quitting could call their local ACS to get a free guide mailed
to them.
Community Coalition
In South Carolina, the Pathways to Freedom guide was used by minority
health coalitions as a catalyst for statewide organizing of African Americans
around tobacco use prevention. The pages in Pathways on tobacco industry
targeting of African American communities helped engage various community groups
and became the centerpiece of a tobacco issues fair with rap sessions, dance
and drama presentations, and a poster contest on tobacco use prevention in the
African American community.
Health Professionals
The National Medical Association — which represents African American physicians
— partnered with the CDC's Office on Smoking & Health in a media campaign that
featured Pathways to Freedom. Public service advertisements on radio
and television as well as billboards featured images of black leaders who had
died from smoking-related diseases. The campaign educated the public as well
as physicians about the availability of the Pathways as a resource to
help African Americans quit smoking.
Community-Based Organization
A community-based organization associated with the Charles Drew Medical Center
in Los Angeles, California, used the information in Pathways to Freedom
to educate community residents about the connection between tobacco industry
target marketing, tobacco industry philanthropy, and the health effects of smoking.
Tobacco companies expected the black community to oppose anti-tobacco legislation.
Pathways allowed African Americans to "connect the dots" and the black
community became advocates for tobacco prevention and control.
Testimonials
What people around the country are saying about Pathways to
Freedom."Pathways to Freedom was the only booklet that
I found after an extensive search for tobacco prevention, cessation, and educational
materials geared towards the African American community. The booklets went very
fast with demands for more. I am so delighted that Pathways number two
is on its way to fruition. I can't wait to get my hands on them."
~Donna Scrutchins
Chicago Health Department
Chicago, Illinois
"Pathways to Freedom was used as part of the
rationale to help the South Carolina Department of Health understand the need
to support the creation of the South Carolina African American Tobacco Control
Network (SCAATCN). We were able to illustrate the kind of targeted materials
that needed to be developed, the need for the right presenters, and the potential
success it could have in communities of color."
~Bill Robinson
Chair, National African American Tobacco Prevention Network
"I enjoy seeing my patients' faces light up when I
recommend the Pathways to Freedom strategy of using prayer and setting
Dr. Martin Luther King Day as a quit date."
~Dr. Sharon Marable
Rhode Island Department of Health
Providence, Rhode Island
"Our cessation specialists distribute and use Pathways
To Freedom during selected presentations on smoking cessation or tobacco
control programs as audience composition dictate. We frequently fill request
for copies from others who work in the African American community to help people
quit the use of tobacco."
~Mildred Morse
Founder, Tobacco Independence Campaign
"Pathways to Freedom was very resourceful and
useful in helping African Americans quit. The guide was easy to use, informative,
culturally appropriate, had great tips for quitting, very helpful for relapses,
relapse prevention, and prevention of weight gain. People cherished the guide.
I still get requests for additional copies."
~Janice R. Love
Associate Director for Behavioral Health,
Swope Health Services
Kansas City, Missouri
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